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Trash to Couture: DIY Pearl Jeans

Trash to Couture: DIY Pearl JeansTrash to Couture: DIY Pearl JeansTrash to Couture: DIY Pearl Jeans

Pearls are back! And they’re not just for your grandma or ladies who lunch at country clubs! The legendary Coco Chanel once said, “A woman needs ropes and ropes of pearls.” Over the years, pearls also became one of Chanel’s signature accessories/accents. Fast forward to 2017, pearls are back and bigger than ever and being used in a ton of fun new ways. Pearls are popping up in the heels of shoes, on handbags, accenting sunglasses, on leather jackets and even on jeans! Continue Reading

Goth Desserts: Black Ice Cream Recipe

Activated Charcoal Black Ice CreamActivated Charcoal Black Ice CreamActivated Charcoal Black Ice Cream

Sick of pink and purple pastel ice cream?  Take a trip to the dark side with a little Goth-inspired ice cream. Black Ice Cream is taking Instagram by storm. But what if you don’t live in LA or New York and can’t find it!? Well, now you can make it at home! Black Ice-Cream is totally a thing and it’s the perfect dessert to match your dark soul. Continue Reading

Bands That Will Change YOUR Life

I'd rather be a concert sweatshirt - fashion blogger listening to musicErin Aschow fashion blogger listening to music in a red sweatshirt and moto leggings with adidas ultra boost tennis shoesfashion blogger listening to music in a red sweatshirt and moto leggings

Music is a huge part of my life. Not only did I grow up in and around music, but I also worked in the music industry. Fast forward 29 years… I’m still very much a part of the music industry and music in general is one of my greatest passions.

Since I’m doing a ton of posts focusing on my 30 Days Until 30 Countdown, I felt like it was really important to do a post focusing on the music that is important to me and the bands that have changed my life. I’m a firm believer in the power of music. Not only is it fun to listen to, it can reduce stress, anxiety, blood pressure and pain. It also helps improve your mood, sleep quality, mental alertness and memory. Continue Reading

Five Fall Fashion Essentials for the Lazy Girl

Erin Aschow San Diego Fashion Blogger - Roof Top Photoshoot - Leopard Print House of Harlow Duster from Revolve with Distressed High Waisted Jeans, Studded Sunglasses, Military Dolce Vita Boots and a black bodysuitErin Aschow San Diego Fashion Blogger - Roof Top Photoshoot - Leopard Print House of Harlow Duster from Revolve with Distressed High Waisted Jeans, Studded Sunglasses, Military Dolce Vita Boots and a black bodysuit Erin Aschow San Diego Fashion Blogger - Roof Top Photoshoot - Leopard Print House of Harlow Duster from Revolve with Distressed High Waisted Jeans, Studded Sunglasses, Military Dolce Vita Boots and a black bodysuitErin Aschow San Diego Fashion Blogger - Roof Top Photoshoot - Leopard Print House of Harlow Duster from Revolve with Distressed High Waisted Jeans, Studded Sunglasses, Military Dolce Vita Boots and a black bodysuit

Fall Fashion is here! Everywhere I look, I’m seeing glam faux fur coats, chic trousers, sky high stilettos and off the shoulder blouses. While I like to consider myself somewhat “on trend”, I’m definitely not a fashionista. I’m way too lazy to spend my entire day browsing through racks and online stores to create one perfect outfit. I would say that one out of every seven days I try to put a little energy into my “look”. The other six, I rely on some simple, yet stylish staples. Continue Reading

Low Budget Interior: How to Redecorate Your Room for Less

Low Budget Interior: How to Redecorate Your Room for Less

We moved into our house about 2 years ago. Since then, I’ve been on a mission to make-over every room. Easier said than done. It’s so hard to figure out what works, places to shop & not totally break the bank. Our bedroom right now is pretty basic (and not in a cool, pumpkin spice, yoga pants wearing way). So, I decided to challenge myself and start looking for ways to give it a little makeover for under $100. As you know, since I’m officially slaying my 30 Days Until 30 Countdown, I might as well get my room looking super glam & grown up. Whether you just moved into a new room/dorm room or are looking for a little refresher, you can totally update your space on a budget!

I instantly feel like Cher in Clueless giving a makeover. So in the wise words of Dionne…

C’mon, let me! My main thrill in life is a makeover. It gives me a sense of control in a world full of chaos.

Continue Reading

Lazy Girl’s Guide: The Easiest Way to Grocery Shop

Erin Aschow Fashion Blogger Grocery Store Photoshoot Gingham DressErin Aschow Fashion Blogger Grocery Store Photoshoot Gingham DressErin Aschow Fashion Blogger Grocery Store Photoshoot Gingham DressGingham Dress: Majorelle x Revolve / Bucket Purse: The Fix / Sneakers: Converse

Do you ever feel like grocery shopping is the most painful experience? My main issue is that I end up staring into the cast abyss of snacks, cookies, candy & ice cream, totally distracted from the task at hand. Over the past few years, I’ve taught myself how to shop smarter. This means: eating everything I buy, making healthier choices & not spending obscene amounts of money every week. Because saving money means you have a little extra in your budget for splurging on things like dinner out with your friends or a new pair of shoes!

Most people assume that the smartest way to grocery shop is by creating a long list of ingredients for each recipe you plan on making. Every once in a while, it’s fun to whip up a specific recipe, but it’s not always economical. Instead, I think it’s a lot easier, time efficient & thrifty to create a flexible grocery shopping list. Continue Reading

30 Pairs of Sunglasses Under $30

30 pairs of sunglasses under 30 dollars

As you guys know, we’re currently in the 30 days until 30 countdown. So, we’re keeping the theme of 30 going with this post.

There’s nothing worse than reaching into your purse, throwing your sunglasses on and realized there’s a giant scratch across the lens.

Right!?

It pains me just to think about it!

I used to buy fancy sunglasses. Note: USED TO.

Back in the day, I had quite the collection of Tom Ford, Chanel, Prada & Gucci sunglasses. I literally guarded them with my life. I made sure they were carefully placed into their case & would check my purse for them every ten minutes, making sure I hadn’t forgotten them somewhere or dropped them.

Fortunately, stores like Forever 21 and Asos have really stepped up their sunglasses game. Even AMAZON – my favorite secret sunglasses retailer has a ton of awesome finds!

Continue Reading

30 Days Until 30

30 Days Until 30 Countdown

You guys, I just threw up in my mouth a little. I questioned whether or not to post about this, or if I should try to leave the illusion that I’m potentially a lot younger! BUT, I have no filter and no shame.

I’m oddly not super stressed about turning 30. I feel like I’ve been a 70 year old trapped in a 20 something body for a long time. Turning 30 is one of those monumental occasions that everyone has an opinion on. A lot of my friends have totally freaked out. Others could care less. Teenagers think it’s the equivalent to the apocalypse. As if when the clock strikes 12, my skin is going to shrivel up and I’m instantly gong to be an old hag. Continue Reading

Ask Erin: Dealing with Mean Girls

Erin Aschow Fashion Blogger Red Off the Shoulder Sweater with Dog on Couch Erin Aschow Fashion Blogger Red Off the Shoulder Sweater Erin Aschow Fashion Blogger Red Off the Shoulder Sweater Drinking Tea on the Couch Erin Aschow Fashion Blogger Red Off the Shoulder Sweater

Sweater: Forever 21 / Jeans: Articles of Society / Mug: Similar Here

This is kind of a sensitive subject for a lot of people. It’s hard to admit that you’re being affected by a mean girl or girls. I’m here to tell you, I’m almost 30 (yikes) and have dealt with mean girls since kindergarten and encounter them to this day… as a grown ass woman.

I’ve been getting a lot of DMs and messages to write a post about dealing with mean girls, aka b*tches. I realize that’s not pc, but honestly… mean girls suck. Let’s face it, we’ve all encountered a mean girl (or boy) at one point or another. AND, unfortunately we’re probably also guilty of a little unfriendly behavior too. Continue Reading

Fall Edit: Vampy Drugstore Lipstick

Vampy Drugstore Lipstick Fall 2017

Fall is finally here! Hello sweaters, jackets, boots & hats! I’m so excited for crop tops and short shorts to be put into storage. I love fall and winter fashion, especially because darker colors come back into style and I can wear all black outfits every day. One trend I’m also excited to try out as the weather cools down: Vampy Lipstick. I’ll be channeling my inner Morticia Addams with some extra dark shades of lipstick. Continue Reading